Not too long ago, most people relied on the word of their friends and neighbors to determine which businesses supplied the best products and services for their needs. From restaurants and entertainers to plumbers and electricians, recommendations and reviews–both positive and negative–have long shaped the success records and longevity of businesses in any industry. However, the internet has completely changed how consumers do business, making reviews even more crucial to success.
As websites have become mainstays for any successful business and social media channels have expanded to host customer reviews and complaints, individuals all across the world have a very conspicuous view of just about any company’s successes, as well as their failures. According to market research, 72% of all consumers now trust online reviews as they do personal recommendations from family and friends. That means that even a few simple comments can make or break your business.
With the average shopper visiting 10.7 places on the internet before making a final purchase decision, your reputation is under a magnifying lens at all times. A variety of apps, forums, and websites like Yelp make it simple for customers to look over your company details at any place and time, and even one negative review can turn them away. No longer are company crises handled discreetly and internally–many times, especially when they involve customer complaints, they become online spectacles. That’s why reputation management is so important for any business.
Reputation management is a multi-faceted process, optimizing your company website and social media profiles to appeal to your potential audience while quickly and discreetly handling any issues that may arise. According to a recent study by eMarketer, 89% of consumers say that their purchase decisions are heavily influenced by the reviews they read, making it crucial that you always put your best foot forward in terms of your influence with customers. By leveraging your positive reviews from advocates and satisfying any complaints, you’ll come to build the 5-star rating your company deserves.
However, reputation management isn’t a one-and-done deal; it’s an ongoing process that requires dedication and constant attention. As a business leader, you have a host of other matters to attend to keep your business running smoothly. That’s where a reputation management service comes in. ClickIt Marketing Solutions offers comprehensive management systems that are aligned with your unique business goals and help boost your online rankings. No longer will you have to worry about whether you’ve forgotten to check a review board or respond to a complaint; you’ll be able to carry out your daily tasks while we build up your online standing.
Since nearly 70% of all internet users in the United States performed research or compared prices before entering a brick-and-mortar location, your digital presence should be clean and free of negative remarks. Take care of your reputation the easy way with ClickIt Marketing Solutions. To learn more about this process or to get started, contact us at (407) 434-9104 today.